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The rule online is less, less, less.

5 Steps to Combining the Power of Email and Facebook for Your Nonprofit

I have never seen an e-mail fundraising letter that was the equivalent of a 4 page offline letter get read. When writing online fundraising e-mails, keep it relatively short — I would suggest trying to keep your e-mail asks to words or less. If necessary, you can include links to your website to explain additional information, but for the actual e-mail, keep it short and to the point.


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For the purposes of this sample appeal, though, we are using a fictional non-profit. Like most year-end fundraising letters, this e-mail is a housefile appeal, meaning it is only being sent to those who have donated to the organization in the past or who have volunteered, attended an event, or otherwise indicated their interest in and support of our efforts.

Instead, use it to get ideas, then add in some of your own as well as information about your own organization.

How to Raise $100,000 in 30 Days (on Kickstarter)

If you do use this e-mail for ideas, be sure to send me an e-mail and let me know how it goes! Thanks to you 2, men, women and children had a warm place to stay and a hot meal to eat this year.

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On behalf of them, thank you for saving their lives and their dignity. I recently helped Amanda, a single mother of three children, move into a new apartment. She lived with her children at our shelter for 7 weeks.

Fundraising by registered charities

Without your help, Amanda and her children would still be out on the street. Today, they are safe, warm and self-sufficient. Our goal is to help an additional mothers, fathers, sons and daughters come in from the cold and find a way to get their lives back on track. Getting started raising money online requires online fundraising technology—or a fundraising platform.

6 Strategies to Write and Design Better Email Fundraising Campaigns

However, these platforms can cost hundreds if not thousands of dollars, usually in the form of annual or monthly fees, sometimes both. Many platforms also require that nonprofits sign lengthy contracts, locking them in for a year or more. Along with implementation costs, one of the sneakiest hidden costs of online fundraising is time spent by your staff trying to figure out how to use the technology.


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  • There are a few bare-bones options nonprofits can use to save, but those come with indirect costs too. It is also peak wedding season, when demand for cash is greatest.

    For some, the cash crunch has proved fatal. To date, at least 16 people are reported to have collapsed and died in the vast queues that have formed outside banks and cash machines. In fact, some vital services, including hospitals and funeral parlours, have been given exceptional permission to accept the old currency, but that message has been lost in the general confusion. Estimates vary widely. According to Mihir Sharma on BloombergView.

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    Yet only a small fraction of black money tends to be held as cash. What has happened? What kind of chaos? People have died? Will it be effective in the long run?